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December 28, 2003

Mad Cow Prediction

Have no doubt that McDonalds is going to lead the pack when it comes to anti-BSE protocols (if they haven't already). It won't take much pressure, but they've been undergoing a great deal of change. My gut tells me that they won't BS when it comes to BSE and to remain a vendor that sells meat to McDonalds, it's going to take more than a handshake and a smile.

Keep an eye out for Michael Pollan. Better than any American writer, he describes what's going on in the culture and economics of food. He is the notable author of The Botany of Desire and Behind the Organic-Industrial Complex.

Posted by mbowen at December 28, 2003 01:18 AM

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