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January 05, 2004

Auto Show

Writing about an auto show is no fun, especially since I found out too late that I could have taken as many cameras and recording devices I could carry. So I can only tell you how much cooler the Chrysler four-door hatchback is, and how small and silly their Crossfire looks in comparison.

I can try to describe that the coolest thing there was a Saturn Vue but you wouldn't believe me until you see how favorably it compares to the kitted out Scions.

If there are two words that can describe the biggest trend in the automobile world this year, they are 'massive wheels'. I cannot begin to describe to you how passionate car nuts are about huge wheels this year. 20 inches is too puny. You've got to have 25 inches. There's an entire car customization subculture which seems to have been taken over by Snoop Dog and his minions. Everybody with a goodie bag had a DUB goodie bag.

There were other oddities, like the hydrogen powered Hummers and the instant tailgate party pickup with the gass grill, plasma widescreen and beer tap.

There was a lot of excitement over the new V8 Lexus, the I430. Everybody had to sit in one of the many Coopers on display. Subaru brough a whole pack of their actual race cars and Cadillac had the biggest and boldest display. The electric blue Escalade was a big hit as was the Sixteen with its 16 cylinder 1000 horsepower engine and its... massive wheels.

Posted by mbowen at January 5, 2004 07:48 AM

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Speaking of Snoop Dog: did you happen to watch the Sugar Bowl Sunday Night? Corporate sponsorships have tied up these bowl games; half of last night was focussed on Nokia -- who had 4 or 5 different Snoop Dog commercials that they ran. One included Johnny Cochrane -- and was quite funny!

Oh, they also had a half-time video done by Snoop -- which was hyped up during the show by the various announcers.

Snoop Dog on Prime Time TV and the exclusive spokesperson for Nokia? Never thought I would see it. Or, that I would see it and start thinking about culture highjacking. But, in some respects, the way the product was displayed and used, Snoop is probably the perfect spokesperson.

Gotta have been $5,000,000 worth of spots!

What does Cobb think?

Posted by: Ward Bell at January 5, 2004 03:30 PM

You should read Tony Swan in Car & Driver -- there's someone who likes to write about cars!

Posted by: Christopher at January 6, 2004 02:06 AM